Creativity Assessment

Test Number	18
Title	Creative Product Semantic Scale
Author	Besemer, S. P.; O’Quin, K.
Category	Performance
Copyright Date
Availability	Through negotiated consulting arrangements.
Restrictions
Age/Grade Level	Age 15-adult
Cost	Contact publisher
Forms
Source	Ideafusion Consultants, Dr. Susan Besemer
Address	10056 Patterson Lane, Fredonia, NY 14063-1516
Phone	716-672-6918
Fax
web or e-mail	Email ideafusion@aol.com
Definition	Based on extensive review of criteria used to define creativity in products.
Purposes	Used to collect objective information about consumer perception of existing products or services, or product concepts, or prototypes.
Characteristics	Generating Ideas

Manual
	Not available for review.

Validity
Fair	Several published journal studies.

Reliability
Fair	Several published journal studies.

Utility
Fair	Instrument not readily available for independent use by purchasers. However, the instrument itself is straightforward and easy to use.

Interpretation
Good	Analyze creativity in products in referenced to an empirically-supported model and accompanied by a clear framework.

Propriety
Poor	Not addressed.

Reviews & Related Lit

Besemer, S. (1984). How do you know it’s creative? Gifted Child Today, 7 (4), 30-35. Besemer, S. P. (1998). Creative Product Analysis Matrix: Testing the model structure and a comparison among products—three novel chairs. Creativity Research Journal 11 (4) 333-346. Besemer, S. P. (2000). To buy or not to buy: Predicting the willingness to buy from creative product variables. Korean Journal of Thinking & Problem Solving 10(2) 5-18. Besemer, S. P. (2000). Creative product analysis to foster innovation. Design Management Journal 11(3) 59-64. Besemer, S., & O'Quin, K. (1986). Analyzing creative products: refinement and test of a judging instrument. Journal of Creative Behavior, 20(2), 115-126. Besemer, S. P. & O’Quin, K. (1987). Creative product analysis: Testing a model by developing a judging instrument. In: S. G. Isaksen (Ed.). Frontiers of creativity research: Beyond the basics. (pp. 341-357). Buffalo, NY: Bearly Limited. Besemer, S. P. & O'Quin, K. (1991). Creative product analysis: Development of a model and a scale. In: Creativity and innovation: Learning from practice. Proceedings of the Second European Conference on Creativity and Innovation. (pp. 87-89). Delft, The Netherlands: Innovation Consulting Group TNO. Besemer, S. P. & O’Quin, K. (1993). Assessing creative products: Progress and potentials. In: S. G. Isaksen, M. C. Murdock, R. L. Firestien, & D. J. Treffinger (Eds.). Nurturing and developing creativity: The emergence of a discipline. (pp. 331-349). Norwood, NJ: Ablex Publishing Co. Besemer, S. P. & O'Quin, K. (1999). Confirming the three-factor Creative Product Analysis Matrix model in an American sample. Creativity Research Journal 12 (4) 287-296. Besemer, S., & Treffinger, D. J. (1981). Analysis of creative products: review and synthesis. Journal of Creative Behavior, 15, (3), 158-178. Briskman, L. (1980). Creative product and creative process in science and art. Inquiry, 23, 83-106. Brogden, H. E. & Sprecher, T. B. (1964). Criteria for creativity. In: C. W. Taylor (ed.). Creativity: Progress and potential. (pp. 155-176). NY: McGraw-Hill. O’Quinn, K., & Besemer, S. (1989). The development, reliability, and validity of the revised creative product semantic scale. Creativity Research Journal, 2, 267-278. O'Quin, K. & Besemer, S. P. (1998). Creative Products. In: M. A. Runco & S. Prizker (Eds.). The encyclopedia of creativity. San Diego, CA: Academic Press.