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Assessing Creativity Test 18

Test Number 18
Title Creative Product Semantic Scale
Author Besemer, S. P.; O’Quin, K.
Category Performance
Copyright Date  
Availability Through negotiated consulting arrangements.
Age/Grade Level Age 15-adult
Cost Contact publisher
Source Ideafusion Consultants, Dr. Susan Besemer
Address 10056 Patterson Lane, Fredonia, NY 14063-1516
Phone 716-672-6918
web or e-mail Email This email address is being protected from spambots. You need JavaScript enabled to view it.
Definition Based on extensive review of criteria used to define creativity in products.
Purposes Used to collect objective information about consumer perception of existing products or services, or product concepts, or prototypes.
Characteristics Generating Ideas

  Not available for review.

Fair Several published journal studies.

Fair Several published journal studies.

Fair Instrument not readily available for independent use by purchasers. However, the instrument itself is straightforward and easy to use.

Good Analyze creativity in products in referenced to an empirically-supported model and accompanied by a clear framework.

Poor Not addressed.

Reviews & Related Lit
Besemer, S. (1984). How do you know it’s creative? Gifted Child Today, 7 (4), 30-35. Besemer, S. P. (1998). Creative Product Analysis Matrix: Testing the model structure and a comparison among products—three novel chairs. Creativity Research Journal 11 (4) 333-346. Besemer, S. P. (2000). To buy or not to buy: Predicting the willingness to buy from creative product variables. Korean Journal of Thinking & Problem Solving 10(2) 5-18. Besemer, S. P. (2000). Creative product analysis to foster innovation. Design Management Journal 11(3) 59-64. Besemer, S., & O'Quin, K. (1986). Analyzing creative products: refinement and test of a judging instrument. Journal of Creative Behavior, 20(2), 115-126. Besemer, S. P. & O’Quin, K. (1987). Creative product analysis: Testing a model by developing a judging instrument. In: S. G. Isaksen (Ed.). Frontiers of creativity research: Beyond the basics. (pp. 341-357). Buffalo, NY: Bearly Limited. Besemer, S. P. & O'Quin, K. (1991). Creative product analysis: Development of a model and a scale. In: Creativity and innovation: Learning from practice. Proceedings of the Second European Conference on Creativity and Innovation. (pp. 87-89). Delft, The Netherlands: Innovation Consulting Group TNO. Besemer, S. P. & O’Quin, K. (1993). Assessing creative products: Progress and potentials. In: S. G. Isaksen, M. C. Murdock, R. L. Firestien, & D. J. Treffinger (Eds.). Nurturing and developing creativity: The emergence of a discipline. (pp. 331-349). Norwood, NJ: Ablex Publishing Co. Besemer, S. P. & O'Quin, K. (1999). Confirming the three-factor Creative Product Analysis Matrix model in an American sample. Creativity Research Journal 12 (4) 287-296. Besemer, S., & Treffinger, D. J. (1981). Analysis of creative products: review and synthesis. Journal of Creative Behavior, 15, (3), 158-178. Briskman, L. (1980). Creative product and creative process in science and art. Inquiry, 23, 83-106. Brogden, H. E. & Sprecher, T. B. (1964). Criteria for creativity. In: C. W. Taylor (ed.). Creativity: Progress and potential. (pp. 155-176). NY: McGraw-Hill. O’Quinn, K., & Besemer, S. (1989). The development, reliability, and validity of the revised creative product semantic scale. Creativity Research Journal, 2, 267-278. O'Quin, K. & Besemer, S. P. (1998). Creative Products. In: M. A. Runco & S. Prizker (Eds.). The encyclopedia of creativity. San Diego, CA: Academic Press.

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